Thursday 19 November 2009

New shoots or dead dog bounce?

There's some really interesting stuff around even for a grump like me.
Blackbaud reporting the fundraisings are forecasting increased income next year (but not as much as their French, Italian and Dutch counterparts). It is, of course, attitudinal but after all the gloomy prognostications over the last 15 months it is a breath of fresh air. Or is it?

In another vein trusts and foundations have been far less affected than we all thought. At a session for Institute of Fundraising consultants David Emerson of the ACF along with Linda Kelly of Lloyds TSB and Shirley Scott of Richard Reeves all reminded us that trusts tend to be rather conservative, careful and cautious. As a result many have very diversified investments with really quite stable incomes not relying either on low interest rates or crappy equities. In fact many have property portfolios and whilst there might be 20% off the balance sheet value the rent roll has actually gone up over the last 12 months! What was reported however is a decline in the standards of applications and, even worse, increasing numbers of ineligable requests - a cardinal sin showing poor or no research.

So are fundraising directors being schizophrenic? That is being bullish about the potential for growth but then using shot gun approaches to their general fundraising asks in the vain hope that something will stick? This is not strategic, is poor fundraising and needs to stop.

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