Spoke at a very interesting round table session last night for Major Gift fundraisers. Slagged off Cass and the Centre for Philanthropic Giving for not producing useful fundraising research (See Third Sector 8th December) and proceeded to give them the results of some fascinating research into how UK charities look after (or don't) their major givers.
I challenged them to go back to basics and adopt a conceptual model to help understand their donors. All bar two thought this a sound bit of advice even though it was from a self obsessed baby boomer.
We also talked about generational differences and how the next wealthy generation - "Jonesers" might also be researched to find out if and how they think differently. But that of course needs some research funding. Back to the Office of the Third Sector and the lack of practical useful fundraising research. Eat your heart out CASS!
No comments:
Post a Comment