Well well, well, you lucky people you! DSC have finally decided to do a second edition of the definitive book on using marketing effectively to enhance your fundraising. Trouble is I put the proposal in last September and in the meantime they've sold out. Fortunately, I've a few author's copies that might last until the reprint.
Very interesting to look afresh at the copy and how in the five years since publication my prognostications about the future of fundraising to 2020 looks horrendously out of date, shape and everything else. Note to self, any predictations (save for the Cheltenham Gold Cup - Long Run was my selection) are over 50 years not ten. 'Cause, of course, in the long run we're all dead.
Enjoy the legacy development opportunities whilst ye may.
Showing posts with label Marketing. Show all posts
Showing posts with label Marketing. Show all posts
Thursday, 31 March 2011
Thursday, 24 March 2011
Marketing or Fundraising? The Big Debate
A most interesting debate at LSBU today as to whether we must integrate fundraising into all our charity communications and fundraising or whether the skills needed for "the ask" are actually separate, complementary but different to those needed for marketing communications.
An initial vote showed 70% supporting the motion.
Patrick Boggon of Tarnside proposed that everything that fundraisers attempt in trying to change the world is driven by marketing principles. In fact unless Maple's five Ps (price, place promotion, product and positioning)are considered carefully and honestly the fundraising proposition is likely to fail.
Peter Maple countered that fundraising unlike marketing is really very, very simple. Taking into account Tony Elisher's fundraising cycle and the ubiquitous case for support all the fundraiser needs is to listen and ask appropriately. Marketing, on the other hand is full of concepts, theories, paradigms, matrices and gurus. He conceeded that one must have an understanding of effective marketing in a not for profit but asserted that it doesn't have to come from the fundraisers.
The audience were largely unmoved agreeing that there are two skill sets but that fundraising like sales )in commerical organisations), needs to be fully understood and integrated into the marketing function.
You had to be there.
An initial vote showed 70% supporting the motion.
Patrick Boggon of Tarnside proposed that everything that fundraisers attempt in trying to change the world is driven by marketing principles. In fact unless Maple's five Ps (price, place promotion, product and positioning)are considered carefully and honestly the fundraising proposition is likely to fail.
Peter Maple countered that fundraising unlike marketing is really very, very simple. Taking into account Tony Elisher's fundraising cycle and the ubiquitous case for support all the fundraiser needs is to listen and ask appropriately. Marketing, on the other hand is full of concepts, theories, paradigms, matrices and gurus. He conceeded that one must have an understanding of effective marketing in a not for profit but asserted that it doesn't have to come from the fundraisers.
The audience were largely unmoved agreeing that there are two skill sets but that fundraising like sales )in commerical organisations), needs to be fully understood and integrated into the marketing function.
You had to be there.
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