Had a very successful evening last week presenting the first phase of my "donor motivation" research at LSBU where it was, it seems, very well received by an audience of around 70 third sector fundraisers, trustees and academics. In fact I've been asked to do a reprise, twice! Really interesting thing though, which is a sort of grump, is the lack of major donor/volunteer involvement there is in most major gift programmes. The ask is generally done by a fundraiser and whilst volunteer boards are aspired to; few charities do anything about it!
Considering that, and the gift pyramid, is at the heart of all successful capital appeals, why aren't we practicing what we preach?
