Am I alone in thinking that the Institute is missing a trick (again). It's one thing to ask for poor examples of direct marketing materials (and I see a few). But surely as the arbiteurs of excellence in fundraising they could be naming and shaming poor practice all round?
I'm not talking about stuff that might lead to complaints we've already got the FSRB - hurrah!
No I'm talking about the cringe making telephone campaigns, crap ads and even worse brochures that have no case for support and even less reason to give. What about a site for a wall of shame? MPs need not be alone.
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