When are fundraisers going to wake up to the fact that there's no such thing!
It's trotted out as a lame excuse and by the medja when they want to have another go at fundraising but it simply doesn't exist. How can anyone be tired of helping to change the world; helping, in a small way, to make it a better place?
What people are heartily sick and tired of is sloppy, inappropriate fundraising. Direct mail that just tries to piggy back on the fact that someone has given to other charities or has expressed a philanthropy interest. Inappropriate fundraising that asks for money from people who have no interest in that charity, that cause or (even if expressed effectively) that case for support.
That's what people are fatigued about. Asks that are never going to be considered because they are inappropriate, wrongly timed, poorly executed and attrociously constructed. I'm still getting pen packs! For goodness sake fundraisers, stop moaning and start fundraising with passion, good technique, thoughtfulness and, most importantly, humility.
If anyone wants an understanding of that, look at Leonard Cohen's latest concerts. He's 74 performing fantastic music but has nothing but respect for his audience and surprise at his continued success. We could learn a lot from such graciousness.
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