Delighted that on Tuesday the Institute met with some 50 or so interested members, practitioners,academics, suppliers and the like to discuss what needs to be done in terms of making more research applicable to and usable by fundraisers. Of course I have a vested interest I hear you say, you're an academic now. Well that's true but I always have an eye to the usefulness of anything I'm undertaking as 20 years of practice has shown me that you simply can't have too much.
Anyway, as an aside, for a lecture about corporate social responsibility to some third year marketing undergraduates I was forced to do some desk research of my own. Sue Adkins always claims that the American Express link up with the Statue of Liberty restoration in 1983 is one of the first cases of Cause Related Marketing. However I found a Marriott Hotel and "March of the Dimes" link in 1976. Then I was reliably informed that Sunlight Soap had an on pack promotion supporting the RNLI in the 1930s. Can anyone beat that?
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