We had a most interesting character, Robert Pike, give a session for the fundraising students last week about the "invisible grantmakers".
Many people assume that if a trust isn't in the DSC directory they're hardly worth bothering about. However Robert, who runs a small agency called "Social Partnership Marketing" has been researching those who remain below the radar but still make significant grants. He's been doing this for 12 years and, it seems to me, that his directory published each year deserves to be seen by others with the tenacity to look beyond the usual sources. Check it out you might just find it more valuable than Prospecting for Gold (sorry Andrew).
Meanwhile, like all good fundraising, it starts and ends with RESEARCH, RESEARCH and more RESEARCH.
Meanwhile what about the alarming drop in payroll giving as reported in Civil Society -
ReplyDelete25% down in the recession is serious, so why's it happening?