Very interesting research from Cass and Southampton on the aging profile of charity supporters, which confirms what I've been banging on about. IT'S THE BOOMERS STUPID! We're a large cohort, getting older and whether we start dying in 2012 or 2016 there are much larger numbers of people with both the capacity and propensity to give to our favourite causes if asked appropriately.
The "Giving" Green Paper (get your responses in by 8th March) is very long on rhetoric about giving and very short on facts about asking. To paraphrase Gill Moody (of Craigmyle) at the Institute yesterday - fundraisers are rather like midwifes to donors. We help them achieve a transformation and if we do it right they'll carry on for life (and beyond).
Which brings us on, of course, to the Banksters who just don't get it. So much more could be done by individuals and the corporations (free banking for instance) if they could only be helped to understand the big picture.
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