Well well, well, you lucky people you! DSC have finally decided to do a second edition of the definitive book on using marketing effectively to enhance your fundraising. Trouble is I put the proposal in last September and in the meantime they've sold out. Fortunately, I've a few author's copies that might last until the reprint.
Very interesting to look afresh at the copy and how in the five years since publication my prognostications about the future of fundraising to 2020 looks horrendously out of date, shape and everything else. Note to self, any predictations (save for the Cheltenham Gold Cup - Long Run was my selection) are over 50 years not ten. 'Cause, of course, in the long run we're all dead.
Enjoy the legacy development opportunities whilst ye may.
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