Or this could be "more about direct marketing" as it concerns the increasing use of couriers by charities and commercial marketeers alike. It's also in praise of the Royal Mail as, usually, they they do only need to call once.
Ordered three items off the net two weeks ago. One from a charity arrived within three days courtesy of good old postman Paul (we know ours on the Towpath). After 10 days neither of the others (via DHL) had arrived. After various lengthy phonecalls to the suppliers one of the packets turned up. Two weeks later the other still hasn't. The supplier tells me that DHL claim to have tried to deliver "on multiple occassions" (twice or six?) and have left cards through the letterbox. Wrong.
Now it's winging it's way via first class mail and I have implicit faith that it'll be here and Paul will only need to call once 'cause he knows where we live.
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