Anybody remember the Loving Spoonful?
Seems rather appropriate as St Swithins day has come and gone and ne'er a drop of rain, so pretty good for the next 40 days. Maybe it's why some are getting sloppy with their spell checkers. I received a subscription reminder from the august Chartered Institute of Marketing with a typo howler in the very first line. Ouch, or should I say "Grwoing"? Checking around I find that those under 30 are not so bothered whilst those over 50 think it is an outrage. More demographic indicators of attitude.
The direct cost was that of a grovelling letter of apology to all members from Chris Daly the (believe it or not)Director of Customer Experience. The indirect cost, certainily amongst baby boomers,is rather higher.So is there ever an excuse for sloppiness? It's hot and the deadline has come and gone so do you just hit the send button and hope? Remember what Douglas Adams said about deadlines. As someone who never made a deadline in his life he reflected that he loved the sound they make as they go "whooshing" passed.
Maybe when times are tight, both literally and metaphorically, we need to be even more careful. When budgets are being cut, we need to be more creative and make even stronger cases for investment. That means accurate data.
Just a thought on another sunny day.
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