Well the s**t has hit the fan.Hasn't it?
The Institute of Fundraising spends the summer agonising over font sizes, what is a vulnerable adult and how to opt out, gets the report out which goes unnoticed whilst Sir Stuart's review on behaviour (see report) gets him straight onto radio 4. A lot of this is aimed at older people who remain more trusting of charities. How will it affect the attitudes and behaviours of more cynical baby boomers?
So what do we make of the recommendations and how will it affect fundraising?
Clearly, as Stephen Pigeon (chair of the Fundraising Standards Committee until recently) has commented, we took our eyes off the ball and in some cases went right back to transactional fundraising (and worse) in the pursuit of income at any cost.Texting people dozens of times after a single donation is crap fundraising. Phoning people on multiple occasions to upgrade a direct debit is crap fundraising. Why do we never learn from history?
What do you think needs to happen for fundraisers to be able to do their job properly?
Watch this space.
It's getting worse, read the American Fundraising Effectiveness Report. Fundraisers have gone beyond the economic recovery rate. ie they are losing money and donors faster than they're gaining them
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