The New Year tends to get us reflecting on the past year, decade, century and so on. 2015 promises, I believe, some interesting anniversaries and reflections. 800 years since the Magna Carta, 70 years since the end of the second world war and 50 years since the death of Winston Churchill.
I was talking to an old friend about the death of my wife in August 2014 and she told me a sad story of a mutual friend who, in November, was taken to hospital suffering from severe chest pains. It transpired the next day after tests, that he had experienced an Angina attack. Unfortunately, during the night, his wife suffered a massive stroke - probably brought on by anxiety over his admission - and was already brain dead. It brought it home to me that you can never, ever, know what is just around the corner.
The New Year then? A time not simply for a resolution but positive action. Go and make (or update) your charitable will. We know the statistics, from Richard Radcliffe. You will live longer! On average four years more than someone who has made a will without any charitable bequests. However the biggest benefit is that you can talk knowledgeably and with authority about the process and how life affirming it is to make a will remembering your own favourite charities. Try it and see.
My wife listed four causes, all really close to her heart and I shall, in the fullness of time, experience great joy in fulfilling those bequests.
NOS OBLITI SUMUS PLUS QUAM VOS UMQUAM SCIETIS (We've forgotton more than you'll ever know!) .............................................Comments on Fundraising, Social Marketing and the Third Sector
Showing posts with label charitable will. Show all posts
Showing posts with label charitable will. Show all posts
Friday, 2 January 2015
Wednesday, 17 September 2014
Dying to give?
My wife died four weeks ago. Six months from diagnosis to death from Bile Duct Cancer. All too much, too soon. The pain doesn't go away but the process of dealing with everything keeps one occupied.
It is very interesting to see how different organisations deal with the notification of death and how different some of the responses are. The banks were both very professional, sympathetic and did what they promised. Two charities, of whom she was a member, promised a call back and failed to respond. Think they'll be on my giving list?
My research shows that the death of a loved one - parent, partner or child, is probably the single most powerful trigger for charitable gifts. It is the reason people form charities and make endowments. The Princess Alice Hospice, who had been great in the last few weeks of her life, benefited from more than £1,000 of donations in lieu of flowers and will probably, in the fullness of time benefit from a gift in my will. The two I've mentioned who with four other charities were in her will for a conditional bequest, are now rather unlikely to benefit from my new will.
Those regular readers amongst you will know that I do bang on about the boomers, but with good reason. We are dying in increasing numbers and are still writing charitable wills. I suspect however we are far quicker to write charities out of our wills when they upset us. So how do we keep those existing supporters happy enough to become legators?
More of that later.
It is very interesting to see how different organisations deal with the notification of death and how different some of the responses are. The banks were both very professional, sympathetic and did what they promised. Two charities, of whom she was a member, promised a call back and failed to respond. Think they'll be on my giving list?
My research shows that the death of a loved one - parent, partner or child, is probably the single most powerful trigger for charitable gifts. It is the reason people form charities and make endowments. The Princess Alice Hospice, who had been great in the last few weeks of her life, benefited from more than £1,000 of donations in lieu of flowers and will probably, in the fullness of time benefit from a gift in my will. The two I've mentioned who with four other charities were in her will for a conditional bequest, are now rather unlikely to benefit from my new will.
Those regular readers amongst you will know that I do bang on about the boomers, but with good reason. We are dying in increasing numbers and are still writing charitable wills. I suspect however we are far quicker to write charities out of our wills when they upset us. So how do we keep those existing supporters happy enough to become legators?
More of that later.
Labels:
Cancer,
charitable will,
Death,
fundraising research,
givers,
giving,
legacy
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