Isn't it interesting how you say one thing and people hear something else?
The new pf has a decent report about the research I summarised at the end of July about how UK charities generally don't practice what they preach in terms of looking after and developing relationships with major givers.
They've picked up on my comments about the lack of conceptual frameworks, models and examples to help understand those who support a particular charity - and that is certainly an important observation.
However, I thought, my piece de resistance was that fact that whilst everybody acknowledges the fact that peer to peer asking is the most effective, powerful way to ask for gifts, very few charities are actually doing it!!!
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