Tuesday 29 September 2009

Green Shoots or what?

How interesting that our erstwhile Institute Chairman is going to be the one to replace the legendary Giles Pegram at the NSPCC. Actually I think it's a very shrewd move! Although Paul hasn't been at RNIB all that long he is one of a few younger directors of fundraising who have the insight and understanding of this sector to go on investing when fainter ( and ofter older) hearts who ought to know better, are cutting budgets as a knee jerk reaction.

Even the recent CAF/NCVO survery of UK giving is hesitant to say more than there have been fewer large donations in the last 12 months; whilst Cathy Pharoah in the new Charity Monitor talks about very small growth and "real terms" declines. My own research amongst 30 charties involved in major gift programmes shows a very patchy picture which accords with what NfPSynergy predicted about the recession 12 months ago.

In the face of some grants and contracts being cut and some declines in individual giving fundraisers need to cross their legs and hold their nerves. Overall budgets may need to be trimmed in the short term but cutting investment makes no sense at all. What's more those fundraisers bowing to such cuts are doing the profession a lot of harm.

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