In trying to get my head around the potential of social networking for fundraisers (see Howard Lake's excellent 50 ways to fundraise by Twittering at UK fundraising) I came across this collection of seminars, anecdotes and bonne mots. One of them at:
http://www.fastcompany.com/mba/node/64 talks about "the business case for giving" starting with the assertion that there isn't one! How wrong can you be.
However the commentator, Mike Rowe does make a rather interesting point. He says you can adopt the Mercenary position if you want to pursue the business case, or the Missionary position if you want to give. He points out the it's the Missionary position that will keep you on top! So perhaps he hasn't completely misunderstood.
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