At an EAPG (European Association for Philanthropy and Giving) roundtable the other night I presented my current research into major gift fundraising. One of my observations is around the surprising lack of engagement with volunteers who could provide leadership and do some of the asking. The resulting conclusion that I drew is that charities would benefit from more effort with volunteers, to increase engagement and participation. The big gift model usually provides for extensive volunteer leadership.
However Martin Kaufman leapt to the defence of fundraisers who make the ask. His view is that volunteer leadership is an outdated model, that still works in the US but not in the UK!
Well, that's news to me. I have to agree that, increasingly, fundraisers are often well placed to espouse a complex case for support and that often senior staff are able to make a very effective ask. However I maintain, very strongly, that a combination of well trained staff and well motivated volunteers provide the best possible team to make the most effective asks.
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