An awful lot of hot air is being produced about how to raise funds successfully using the internet, mobile communications and digital media. Howard Lake is already running a Twitter masterclass, Sue Fidler does an excellent job explaining it to those who think they know what it's all about and those who know they don't. Loads of others are pontificating without much real content (and isn't content still king?)
Recent reports indicate that commercial organisations spend a lot of their budgets on Search Engine optimisation (getting up the Google rankings)and that with a limited budget that has to be your priority. But, and there's always a but, whilst charities are doing a good job with site recognition (see the November dotmailer report) far fewer are making it work for fundraising income. Maybe that other grumpy old fundraiser, John Sauve Rodd might disagree but I digress.
Aren't we forgetting something again? The I doesn't just stand for internet. It stands for I, me, myself, numero uno, the main man(or woman). If we come at it from the perspective of the individual we may have a chance. THAT's where the social networking sites have got it right and charities (to my grumpy eyes) have got a long way to go.
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