Wednesday, 4 November 2009

Reasons to be cheerful, one, two three (with apologies to Ian Dury)

So things are going to get much worse (Third Sector 3rd November)! Joe Saxton rightly points to probable deep cuts in government funding in three years time. Stephen Bubb thinks it'll be sooner (After the election feels like a safe bet).

So that's the doom, gloom and Cassandra predictions and they are probably right in as far as they go. But it's not the whole picture is it? And fundraisers, more than most, are able to buck trends, be creative and tap new sources of income.

Hurrah! The Boomers are coming. From 2012 (post the Olympics just a 1000 days)the baby boomers are going to start dying in big numbers. In fact people are going to be dying who have never died before. As a boomer I'm entitled to be bloody grumpy. As a fundraising I have to keep telling charities to invest in legacy development (sorry thats "a gift in your will" The whole bit - and some of these are Joe's own numbers, about the boomers holding 85% of the UKs wealth is mind boggling. Events, investments, social enterprise, tribute funds, the list actually is endless.

So stop winging and start doing some strategic planning - a four year window looks good.

1 comment:

  1. As another grumpy boomer doesn't change the fact that charities with contracts are going to be hit hard. Even so you're right we ought to do a lot more about legacies. What is happening to the "Remember a charity" campaign? Haven't seen any ads or publicity for ages

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