Thursday 31 December 2009

A short history of fundraising

Well, it's reflection time. A decade of trying to change the world and what have we achieved? Most of us are raising a shedload more money, but then we didn't have gift aid for all in 1999. Very few people had any serious internet access or facilities and few charity websites were more than on-line catalogues. Street canvassing had been invented but few charities took it seriously. Now I spend time in radio and TV studios defending the practice.

So has anything changed fundamentally? The need is still as great, if not greater. Are we as fundraisers constraining ourselves to think conventionally? Are unconventional and outlandish approaches needed to gain a paradigm shift? Not sure I've come to any conclusions yet except that individuals, people, still want to make a difference. What do you think lies ahead for the boldest of us?

In the meantime have a great New Year and new decade.

No comments:

Post a Comment