The Poppy Appeal - good fundraising or too hard a sell?

Very interesting discussion yesterday on Radio 5. Do take a look at http://www.bbc.co.uk/iplayer/episode/b0178fy4/Double_Take_13_11_2011/ where the discussion is after 1 hour and 18 minutes and let me know what you think.

There has been some very interesting comment over the last few days about the pressures people are under to wear a poppy for the two weeks up to Remembrance Sunday. My point was that whilst the British Legion have done a great job reviving the appeal and in particular getting individuals and organisations to respect the two minute silance at 11.00am, we hear increasing tales of people being castigated for not wearing a poppy. Forget the English and Welsh football teams, why did everyone on "Strictly Come Dancing" need to wear one? We remember, surely, with our hearts and minds not what we wear on our breasts or arms.

I do feel that the pendulum has swung too far with celebrity poppies and now "Bling" poppies at £60 saying "I can afford more than you!" What killed off the wrist band, in my opinion, is the fact that everyone got in on the act and there was complete confusion in the brand identity. I do worry that Russell Thompson will have to work hard on this one to avoid fragmentation and a lack of clarity.