Hi ho, the sun is shining, the birds (but no bluebirds in the UK Don) are singing, the daffs are are out and on a morning like this it's hard to be grumpy. Then I read Stephen Bubb's blog on the Grauniad site and think "not again".
As a master of the bleeding obvious he suggests that the recession will pose huge challenges for the third sector and then goes and spoils it all by suggesting "combined fundraising" modelled on the Disasters Emergency Committee" and I think, what particular class A drug is he on?
The DEC works because there is a very simple, well stated case for support that overides most other objections. Annual and Biennenial events like Comic Relief and Children in Need focus increasingly on outcomes that those supporting will get and feel good about donating to. How can that possibly translate into regular, reapeatable, sustainable, activities that a syndicate of charities might be able to utilize? And yet......
There are some really good examples of payroll canvassing syndicates, catalogue trading partnerships and carefully planned events where, a simliar or linked case for support means that supporters do get it and aren't confused by the potentail for conflicting asks. The numerous attempts at linked internet trading channels/arcades/sites have patently failed to garner much support because they do try and appeal to everyone so finish up attracting nobody. Yet Everyclick would probably argue that they are helping a huge range of charities through a successful cause related marketing idea.
On balance I can't see it happening myself but perhaps someone at Futurebuilders (no names please) or Capacitybuilders might finally twig that by investing in fundraising capacity they will significantly enhance the potential to deliver services.
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