Never cold call again

It's always interesting to see what people in other businesses are doing and what we might learn from them.

I came across this supposedly freebe online whilst searching, of all things for street and house to house canvassing agencies, which incidentally didn't appear very prominently.

http://www.nevercoldcall.com/ Is a very American site from a sales guru with live video multimedia doing a high powered pitch for his book "Never cold call again" He goes on to suggest that he'll send you the first 10 chapters free of charge if you fill in your email address. However once you've done that you are "forced" into also providing other email addresses to receive a - wait for it - cold email advertising the book. Of course that email is hidden behind a testimonial from you to your friends saying what a great read it is!

Appart from this being a blatent cold sell there are some rather interesting ideas within those first 10 chapters (you can bypass the testimonial pages by typing ...thanks2 into the page ......thanks1). This is around work rates and that most people make a buying decision after one or two visits/conversation. So, he advises cut out the endless follow-up calls and get on with the job of selling. I think there's something interesting there for fundraisers.

These days we spend a lot of time cultivating prospects. Perhaps if they don't "buy" the case for support after two or three conversations we should move on?